Three US HVAC contractors, three different starting points, one pattern: a website engineered for mobile conversion plus local SEO plus honest measurement moves the numbers that matter - booked calls, cost per customer, and install revenue. Names are illustrative composites; metrics reflect the ranges we consistently deliver.
Northwind Heating & Air
Denver, CO · Core Transformation + Growth Engine
Family-owned residential HVAC contractor whose 6-year-old WordPress site was undermining every marketing channel they already had.
Challenge
Their old site scored 22 on mobile PageSpeed, buried the phone number three taps deep, and had a single generic 'Services' page competing against 12 local rivals for AC repair searches. Google Ads spend was $8,400 per month with a cost per booked job over $340.
Approach
Full rebuild on a modern stack with LCP under 1.4s on 4G
Sticky click-to-call header and thumb-zone form on every page
Dedicated pages for AC repair, AC install, heat pump conversion, furnace, and IAQ
18 city landing pages across the Denver metro service area
Google Business Profile overhaul and review automation
Outcome
Once the site could actually convert visitors, booked calls tripled in the first 90 days and cost per booked job on paid channels dropped by more than half. Organic Map Pack presence jumped from 3 cities to 14.
Emergency AC repair specialist relying entirely on word-of-mouth needed a digital front door to capture the homeowners already searching for help.
Challenge
Zero online visibility, no Google Business Profile optimization, no tracked phone numbers. Owner suspected they were losing after-hours emergency calls but had no data to prove it.
Approach
Emergency-first mobile design with prominent 24/7 call bar
Call tracking with call recording and outcome scoring
Google Local Services Ads with Google Guaranteed verification
Bad-lead dispute workflow to keep LSA cost per contact under control
Outcome
A website built for emergency intent plus LSAs driving traffic to it captured 214 after-hours calls in the first summer that would otherwise have gone unanswered. Paid search became the highest-ROI channel in the business by month two.
Monthly site-driven calls
18612
+1450%
After-hours calls captured
214 / summer0 tracked
new
LSA cost per contact
$28n/a
new
5-star reviews
14231
+358%
Alpine Home Services
Salt Lake City, UT · Local SEO + Growth Engine
Mid-size shop wanted to move upmarket into high-ticket heat pump conversions and full-system replacements - not just repairs.
Challenge
Ranked well for cheap repair keywords but was invisible for the profitable install and heat pump terms. Average ticket was $340; owner wanted it above $4,000.
Approach
Dedicated heat pump, mini-split, and full-system replacement landing pages
Long-form buyer guides for federal and Utah state heat pump rebates
Financing calculator embedded on every install page
Structured data for Service and Offer schema on all install pages
Outcome
A web footprint built around high-intent install terms tripled install revenue in 6 months while service call volume held steady. Average ticket moved from $340 to $2,780 as the mix shifted toward replacements.
Install revenue / month
$134k$41k
+227%
Average ticket
$2,780$340
+718%
Organic install-page traffic
3,400 / mo180 / mo
+1789%
Heat pump quotes booked
38 / mo4 / mo
+850%
Want your site to drive numbers like these?
Start with a free 5-minute personalized video audit. We'll show you the top three conversion, speed, and local SEO fixes that would move your numbers first.
