Plenty of studios fill this page with case studies you have no way to verify. We would rather show you the measurement framework itself: what we baseline before touching your site, which public tools produce each number, and the thresholds we hold ourselves to. When our clients complete their engagements and agree to be named, their real before-and-after figures will be published here.
Speed and Core Web Vitals
Does the page load before the visitor gives up?
We record your live scores in Google PageSpeed Insights before we start and again after launch, tested on a throttled mobile connection rather than desktop broadband. Both reports go to you in full, including the failing runs.
What we actually do
Baseline captured in PageSpeed Insights and Chrome DevTools on a simulated 4G connection
Field data pulled from the Chrome UX Report where your site has enough traffic to report it
Images converted to WebP or AVIF and served responsively so phones do not download desktop files
Re-tested after launch and at every monthly checkpoint
The bar we hold
Largest Contentful Paint
under 2.5s
Google Core Web Vitals
Interaction to Next Paint
under 200ms
Google Core Web Vitals
Cumulative Layout Shift
under 0.1
Google Core Web Vitals
Mobile conversion path
Can someone on a phone contact you without thinking about it?
We walk your existing site on a real phone and count the taps between landing and contacting you. That walkthrough is recorded in your free audit video, so you can see the friction rather than take our word for it.
What we actually do
Tap-count audit from every entry page to a call, form, or booking
Sticky click-to-call and a thumb-zone form placed on every page of the rebuild
Form submissions and call clicks fired as tracked conversion events, not guessed at
Events verified live in your own analytics property before launch sign-off
The bar we hold
Taps to contact
1 tap from any page
CFM build standard
Conversion events
tracked in your GA4
Installed at launch
Contact method
call, form, and booking
CFM build standard
Local search visibility
Do you appear when someone nearby searches for what you sell?
We log which of your service areas currently surface your business and which do not, using Google Search Console and your business profile insights. Those are your accounts, so the numbers are yours to check any time.
What we actually do
Search Console connected and verified on your domain before work begins
A dedicated page for each core service instead of one catch-all page
Location pages only for areas you genuinely serve and can staff
Business profile categories, services, hours, and photos brought in line with the site
The bar we hold
Impressions and queries
reported monthly
Google Search Console
Indexed service pages
one per core service
CFM build standard
Profile completeness
100% of fields
Google Business Profile
Spend efficiency
Is your ad budget landing on a page that can convert?
If you already run ads, we report cost per enquiry before and after the rebuild from your own ad accounts. We do not model it, estimate it, or present a range from other businesses as if it were yours.
What we actually do
Cost per enquiry taken directly from your Google, Meta, or Microsoft ad accounts
Call tracking with recording so a real enquiry is distinguished from a wrong number
Landing pages matched to the search intent of each campaign
Monthly reporting in accounts registered in your name
The bar we hold
Cost per enquiry
measured, not modelled
Your ad accounts
Call quality
scored by outcome
Call tracking
Account ownership
yours, always
CFM policy
See where your own numbers stand today
Start with a free 5-minute personalized video audit of your live site. You get your current baseline against every benchmark above, plus the three fixes worth doing first, whether or not you hire us.
Core Web Vitals thresholds are Google's published targets. Every other figure on this page comes from tools and accounts registered in your name, so you can verify it without asking us.
