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Add-on Package

The Accelerator - pour fuel on a converting site.

Need the best boost, fast and high impact? Add one paid channel or all three: Facebook Ads, Google Ads (PPC + LSA), and Microsoft (Bing) Ads. Each is $1,000 per month, or take all three for $2,250 per month instead of $3,000, a 25% saving. The Accelerator is only available alongside The Core Transformation and The Growth Engine, because the optimization is fully integrated across the plans.

Investment
Per channel
$1,000per month, per channel
Facebook Ads, Google Ads (PPC + LSA), or Microsoft (Bing) Ads. Comparable management fees often run $2,000/mo per channel.
All three channels
$2,250per month
Was $3,000/month. Take all three channels and save 25%. Ad spend is billed separately by each platform.
Minimum term: 6 months per channel. Requires The Core Transformation and The Growth Engine.
Best for: Contractors already on the Core and Growth plans who want the fastest, highest-impact lift in qualified traffic.

What's included

  • Facebook and Instagram Ads: retargeting and lookalike audiences
  • Google Ads: LSA setup, Google Guaranteed verification, and Search PPC
  • Microsoft (Bing) Ads: search campaigns for a lower-competition audience
  • Bundle all three for $2,250/month instead of $3,000
  • Dedicated PPC landing pages per service
  • Call tracking with recording and outcome scoring
  • Weekly bid, budget, and negative keyword optimization
  • Monthly report on cost per booked job (not just cost per click)
  • Full account ownership: you keep every ad account

How it works

  1. 1
    Plan eligibility check
    The Accelerator runs on top of The Core Transformation and The Growth Engine, so the site, the weekly optimization, and the ads all pull in the same direction.
  2. 2
    Channel setup
    Google LSA verification and PPC builds, Meta pixel and audience setup, Microsoft Ads import and tuning, plus call tracking.
  3. 3
    Optimize weekly
    Bids, budgets, negatives, creative rotations, and audience refinements every week.
  4. 4
    Report on booked jobs
    Monthly report ties spend to booked calls and revenue, not vanity click metrics.

Package questions

Is ad spend included in the monthly fee?
No. The fee is management. Ad spend is billed separately by Google, Meta, and Microsoft directly to you. You keep full ownership and transparency of every dollar.
Can I pick just one channel?
Yes. Each channel is $1,000 per month. Start with one, or take all three for $2,250 per month instead of $3,000 and save 25%. Each channel carries its own 6-month minimum.
Do I need the other packages to add this?
Yes. The Accelerator is only applicable when you are on The Core Transformation and The Growth Engine, because the optimization between the plans is integrated. Paid traffic sent to a site that is not built and maintained to convert is wasted money.

Start with a free 5-minute audit

Every engagement kicks off with a free personalized video audit of your current HVAC website. We'll show you exactly where this package would move the needle before you commit to anything.

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