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The Growth Engine - continuous compounding growth.

The web does not stand still. Search algorithms, competitors, and homeowner behaviour change constantly, so your site needs attention every week rather than every few years. The Growth Engine keeps your site fast, secure, current, and constantly improving, and it is the natural companion to The Core Transformation.

Investment
Initiation fee
$1,000–$5,000once-off
Same audit-based initiation as Core Transformation. Set by your free website audit score.
Monthly retainer
$1,000per month
Comparable retainers often run $2,000 or more per month. Weekly updates plus continuous SEO, content, CRO, and technical improvements. Invoiced monthly in advance.
Minimum term: 6 months, then month-to-month with 30 days' notice
Best for: Contractors who want a partner driving continuous organic growth week after week, without touching the site themselves.

What's included

  • Everything in The Core Transformation
  • Weekly site updates so nothing goes stale
  • Managed hosting, security, and uptime monitoring
  • Monthly SEO content (new city pages, service pages, articles)
  • Continuous CRO experiments and layout improvements
  • Google Business Profile management and review workflow
  • Ongoing technical SEO: schema, speed, Core Web Vitals
  • Monthly analytics report on calls, forms, and rankings
  • Priority editorial requests: seasonal offers, promos, updates

How it works

  1. 1
    Free website audit
    Same starting point: a free video audit that sets your initiation fee.
  2. 2
    Build & launch
    30-day website rebuild delivered under the Core Transformation scope.
  3. 3
    Weekly upkeep
    Every week we update content, patch, monitor, and act on what the data is telling us.
  4. 4
    Monthly sprints
    Every month we ship a prioritized batch of SEO, content, and CRO improvements.
  5. 5
    Report & iterate
    Monthly report on calls, form fills, rankings, and Map Pack visibility. Then we re-prioritize.

Package questions

Why is weekly maintenance necessary?
Search engines update constantly, competitors publish new pages, and seasonal demand shifts fast in HVAC. A site left alone for a quarter quietly loses ground. Weekly attention keeps your rankings, speed, and offers current, which is why we advise adding this to The Core Transformation rather than stopping at the build.
Can I add paid traffic on top of this?
Yes. Once the build and the weekly optimization are in place, The Accelerator adds Facebook, Google, and Microsoft (Bing) Ads to push qualified traffic to pages that are already converting.
Why a 6-month minimum?
SEO and CRO compound. The first 60 days are foundational: rankings, content velocity, and CRO baselines. 6 months is the minimum window to prove real ROI. After that, it's month-to-month with 30 days' notice.
How is this different from Core Transformation?
Core Transformation is a once-off build with your first month of changes free. The Growth Engine is that same build plus a weekly and monthly partnership that keeps optimizing after launch, so your site keeps improving instead of aging.
Can I pause or cancel?
After the 6-month minimum, cancel any time with 30 days' written notice. You keep everything: site, content, accounts.

Start with a free 5-minute audit

Every engagement kicks off with a free personalized video audit of your current HVAC website. We'll show you exactly where this package would move the needle before you commit to anything.

Claim your free audit

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